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How to be social in 2024
Lessons on AI-generated listenable articles, a snapshot of predictions for next year and a Reddit reality check.
Dec 12, 2023
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Harry Slater
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How to be social in 2024
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August 2023
So your boss wants you to "optimise" Google Discover?
Send them this.
Aug 17, 2023
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Harry Slater
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So your boss wants you to "optimise" Google Discover?
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How to hit the innovation sweet spot
Also in this round-up: a guide to TikTok SEO, the number one way of running good newsletters, and spending big on the ethics of AI.
Aug 10, 2023
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Harry Slater
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How to hit the innovation sweet spot
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How to make GA4 actually, like, good
A fairly simple change can make Google Analytics 4 work more like Universal Analytics – and be better for editors and writers.
Aug 3, 2023
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Harry Slater
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How to make GA4 actually, like, good
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July 2023
What, exactly, is audience editing?
Kim Fletcher, editor of the British Journalism Review, asked me to write about audience editing and the role of data in newsrooms. This piece was first…
Jul 31, 2023
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Harry Slater
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What, exactly, is audience editing?
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What we learned from the Great Audience Experiment
This week's must-reads: the pain and pleasure of audience editing, when metrics attack, the future of Twitter, and the fall of Vice.
Jul 29, 2023
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Harry Slater
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What we learned from the Great Audience Experiment
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Welcome to Beyond Reach
Notes on traffic, growth and audience trends.
Jul 23, 2023
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Harry Slater
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Welcome to Beyond Reach
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