Archive - CTRL + ALT + REPEAT

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So your boss wants you to "optimise" Google Discover?

Send them this.

Aug 17 •

How to hit the innovation sweet spot

Also in this round-up: a guide to TikTok SEO, the number one way of running good newsletters, and spending big on the ethics of AI.

Aug 10 •

How to make GA4 actually, like, good

A fairly simple change can make Google Analytics 4 work more like Universal Analytics – and be better for editors and writers.

Aug 3 •

July 2023

What, exactly, is audience editing?

Kim Fletcher, editor of the British Journalism Review, asked me to write about audience editing and the role of data in newsrooms. This piece was first…

Jul 31 •

What we learned from the Great Audience Experiment

This week's must-reads: the pain and pleasure of audience editing, when metrics attack, the future of Twitter, and the fall of Vice.

Jul 29 •

Welcome to CTRL + ALT + REPEAT

Notes on traffic, growth and audience trends.

Jul 23 •

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